Finding new
potential donors is a large part of what we do as prospect researchers, but we
are also called to prepare leadership for meetings with prospects. I just read an article about a new app,
called Refresh, might just help in this regard. Basically, the app finds what
it can through social media and then provides a bit of context for it. For
example, it might present the schedule for the Baltimore Orioles if your
prospect is a fan. While the concept is new and the risk for incorrect or
irrelevant connections is high, I can only imagine the promise of this
technology in the future. Do you think it has a place in prospect research?
This short Internet Privacy Prank video was linked on Prospect-L a few weeks ago as a humorous yet cautionary warning about providing some fundraisers with too much information prior to a first meeting. It applies to Refresh in spades, IMHO:
ReplyDeletehttps://www.youtube.com/watch?v=YLWmjpPoJHk