I recently discovered an app that I find particularly useful
for prospect research. It’s called Pocket and it does one thing very
well: saves web pages so you can read them later. It’s available for free
on Apple and Android devices. When you install it as an add-on (or bookmarklet)
to Google Chrome, a little button (it looks like a pocket!) appears on your
favorites bar. When you find a web page that you want to keep, click the
button. Go to the Pocket website, and your pages appear as a running
list. You can also email pages to your account and they appear on your
list. Now, when I see an article like “The 10 Most Underrated Movies of 2013” on Salon.com, I click the Pocket button and have it to read later.
One great feature is the ability to tag pages so
you can sort them. I made a tag to keep work pages separate from personal
pages. You can even get more creative and have tags for specific research
projects. Once you’ve read a page and don’t need it anymore, you simply
mark it as read or delete it. You can also share link to pages.
Like I said, Pocket does one thing very well. I hope you find it as
useful as I do.
Mitch Roberson, President, APRA MidSouth
president@apramidsouth.org
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