One of his favorite reminders to his children and
grandchildren has stayed with me throughout the years. “Before
you open your mouth,” he would say, “ask yourself these three questions – is it
true?, is it kind?, and will it help? If
the answer is not ‘yes’ to all three, keep it to yourself.”
The deeper I dive into the field of prospect research,
the more I realize that this advice holds true in our work as well. Before I send information to a gift officer,
I like to ask myself my grandfather’s three questions.
Is it true? –
If there is any question of a source’s validity, have I cross-checked against
other resources? Is information
volunteered by peers or development officers able to be verified using public
information? If not, depending on the
significance of the information, I may mention it with a disclaimer that it could
not be verified. Otherwise, I may remove
the information altogether.
Is it kind? –
There are varying schools of thought when it comes to this concept. I do believe we need to provide the best,
most comprehensive information possible to our gift officers. However, if there is sensitive information to
share such as bankruptcy, criminal filings, or domestic troubles, I seriously
evaluate the most appropriate way to share this information. Obviously, it should always be shared in a
way that is confidential and fact-based.
Sometimes it may be most appropriate to say something “off record” about
such topics. Different people have
different ideas about how this information should be handled; the point is, we
should never villainize our constituents.
Will it help?
– This one is my favorite. Although the
prospect research application is slightly different than what my grandfather
originally had in mind, the concept remains the same: will this add something to the
conversation? As researchers we come
across a great deal of information.
However, whenever possible, it is our role to filter this information
into what will help the gift officer hone in on philanthropic interests and capacity. Sometimes we don’t know what will help until
we are elbow-deep in a project – it’s hard to know when a board of directors
for a small organization halfway across the country will wind up being the link
between a prospect and one of our trustees.
If nothing else, it is our role to highlight these things that “help.”
What do you think?
Do these questions shed any new light on your work? Do you have any other simple mantras that
guide your daily efforts?
Caroline Rossini, Treasurer, APRA MidSouth
treasurer@apramidsouth.org
When I do presentations, I boil it down to one: will the information deepen the donor prospect relationship? But I really like your three questions. Could your grandfather have been a Rotarian? His questions are very similar to the 4-way test. Somehow three questions are easier to remember than four though. Here is the 4-way test:
ReplyDeleteIs it the TRUTH?
Is it FAIR to all concerned?
Will it build GOODWILL and BETTER FRIENDSHIPS?
Will it be BENEFICIAL to all concerned?