I was recently looking into some information about prospect research, and came across a blog
post by Helen Brown (see link below) with some great ideas and suggestions.
For those who work in an educational institution and have new parents of
incoming students, what have you found to be your best approach to identify
potential parent prospects? Do you have a process document as Helen suggests?
"For many educational organizations, June is the
time to research parents of incoming students. How well do your data transfer
systems integrate for ease of access to allowed information? Do you have a plan
to manage this time-sensitive research? Create a process document for this
important activity so that your best practices are repeated every year."
It looks interesting and I need to do more research on it before making any conclusion. Thank you for sharing this post with us and keep posting more such posts with us
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