A colleague sent me this article about using
Pinterest for research. It was written from a
marketing perspective, but I wonder if there are applications to prospect
research. Please chime in if you use
Pinterest in your development work.
The MidSouth's leading prospect research association
When I find out that a prospect has a Pinterest account, I first take a look at the followers and following lists for leads that might help me uncover hard-to-identify family members, especially in those cases when we lack information on spouses, parents, or siblings. I have also used it to uncover connections between prospects. The pinned information sometimes provides hints about a prospect's philanthropic interests or the impending occurrence of certain life events (e.g. weddings, new home purchases, birth of children) that could affect our perspective on a prospect's overall wealth.
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